Advertising & Listing on Surplus Record
Trusted by machinery & equipment dealers since 1924 as the #1 source for receiving qualified leads to sell your machinery
Surplus Record has been building relationships between sellers and buyers in the machinery world for nearly 100 years.
We are more than just a website and catalogue. We understand the machinery on our website, our team knows how to sell every piece of machinery across 2,000+ categories, who will buy them, and what they search for. It’s not just about equipment listings and photos, it’s about forging long-term relationships between sellers & buyers and that’s what we create.
What We Offer
- No Commissions
We only charge one low monthly listing fee, and you can cancel any time. There are no hidden costs!
- Best-In-Class Marketing
Your listing is circulated to 130,000+ end users in print via the Surplus Record monthly catalog and online with photos, videos, and spec sheets. We are the only remaining U.S. company that still makes this type of marketing investment.
- Customized Dealer Pages
With your own unique dealer page, all your listings are in one spot to share with potential buyers.
- Automatic Inventory Updates
Surplus Record provides custom solutions to automatically add and delete your listings.
- Transparency On Listings
Most websites will not display your name, email, or phone number on your listing in order to limit communication through their website. We know time is of the essence for end-users, which is why we never hide your contact information behind a paywall or login.
- Website Backlinks
Each listing gets its own link back to your website’s listing page in order to increase your organic SEO and qualified buyer traffic. Note: This is an optional feature we provide for free.
- Exclusive Access to Manufacturer & Dealer Wanteds
Surplus Record receives qualified inquiries every day from manufacturers looking to buy machines, which can become near guaranteed sales for your business!
What Customers Have to Say
“In a fast-moving industry, full of constant changes, it is crucial to have vendor partners that are reliable and flexible. Surplus Record sets the standard for what I look for in a resource with their thorough and responsive approach. We use Surplus Record for all our auction sale events because their added reach brings value to every campaign.”
Director of Marketing and Business Development, Rabin Worldwide
“Surplus Record has been a mainstay in our advertising efforts since founding our company in 2005. What matters most to us is the personal attention in handling our account and in handling our advertising efforts. Their knowledge of machine applications, target audience, and marketing success is unparalleled, and quite frankly – no one will treat you better.”
President, Clark Machinery Sales
“Our company has been in the business of buying and selling used metalworking machinery for almost 50 years. As all companies like ours, we depend on the machine tool market being aware of our inventory. Our longtime experience with Surplus Record is that they do provide that marketing tool for us. We get quality inquiries from good potential customers which helps increase sales. And equally important to me is that if there is ever a problem or issue, they respond quickly and effectively in rectifying the situation.”
President, Piedmont Machinery
“Surplus Record has been ahead of the pack for decades now when it comes to using technology and the internet to better serve and market their clients and advertisers. As an ad agency owner, I’ve always appreciated that, since providing my clients with the best results is much easier with Surplus Record in my toolbox. Thank you SR!”
Owner, MGS Graphics Group
“As a small business owner for the past 40 years, I have found that there is no better format for advertising electrical equipment that I have for sale than Surplus Record. I can remember many years ago, while making sales calls in paper mills throughout the southeast, that it was commonplace to see a paperback copy of the Surplus Record on many desks. Paperback or online now, Surplus Record was and still is the go to place for thousands of companies in search of industrial equipment. Advertising in Surplus Record is money well spent.”
Owner, Dallas Matthews & Co.
“Hildebrand Machinery has been using Surplus Record as one of the corner stones of our advertising for many years. We have come to rely on them to keep our name in front of qualified machine tool buyers. Over the years, as business has changed, Surplus Record has stayed in the fore front with updated technology. Their staff has always been there to help us with special targeted ads to help us find the qualified buyers. I look forward to doing business with SR now and in the future.”
Vice President, Hildebrand Machine Company
“Let me begin by saying “the Surplus Record” is a national treasure. Over time, they have helped generate an unfathomable dollar amount of business for companies like ours and have helped forge countless business relationships, not only in the USA, but in the entire world. Our company benefits daily from our equipment listings in Surplus Record, and we know this because of the email and telephone requests that we get. Not only do we get the direct results, but also the indirect results from companies wanting to sell us equipment or searching for similar equipment like we advertise. So, if you do not advertise in “the Surplus Record ‘, you should join the club and reap the benefits.”
Sales Engineer, North Carolina Motors & Controls, Inc.
Surplus Record marketing is an excellent value and a great driver of qualified bidders to our auctions. Based on the results we get and the price we pay, it’s an easy decision to use Surplus Record to send an e-blast or rent a mailing list as part of our marketing plans.”
Managing Partner Aaron Industrial Solutions LLC
“I’ve been using Surplus Record for over 30 years, and they are my first place I go to when listing any machinery. I’ve sold hundreds of machines from leads that came from SR, and I can tell you without a doubt, they are the best leads out there!”
Owner, Don Lewis Machinery & Equipment
“Our business has transitioned from a small local machinery dealer in the 1930s to a distributor of European machine tools covering all of North America. The Surplus Record has been with us every step of the way. We continue to find value in the Surplus Record to help us quickly find the best buyers for surplus machines. As both our businesses turn things over to the fourth generation of family management, I know Surplus Record will continue to be a valued partner.”
President, Boschert USA
“Since our incorporation in 1971 we have advertised on a regular basis with Surplus Record with excellent results. Surplus Record has the PREMIER and highest quality database of end users that participate in my auctions, and I always use them for my marketing blasts before an auction. We also feel that the display and banner ads have worked very well for us in addition to our listings we run monthly to increase our brand visibility and sell machinery.”
President of Hoff Machinery Incorporated
“Thank you Surplus Record for the record number of user inquiries that we have received from both your publication and web site. Kempler has been advertising with Surplus Record since 1962, and we have found it to be the most productive for generating new deals.”
Owner, Kempler Industries
“As a marketing professional who relies heavily on data and performance metrics, I routinely depend on Surplus Record for targeted email marketing campaigns. We find that an audience specifically selected based on its machinery interests and needs, is paramount to achieving a highly engaged response and successful campaign. With each subsequent outreach effort, our team can see that in terms of time spent on website, buyer inquiries, brochure downloads, auction registrations and other engagement measures, Surplus Record consistently outperforms its competition.”
SVP of Marketing and Corporate Strategy, Integra Asset Solutions
“We have been advertising continuously in Surplus Record for more than 40 years. Surplus Record has always produced more inquiries than any other form of advertising we have used over the years. You have shown personal attention to our sales promotion activities which has been most appreciated. Thank you.”
President, Watt Equipment
“Our experience with listing on Surplus Record has been excellent. We have been advertising the Surplus Record for close to 60 years, and they have always helped us with any issues in a timely and professional manner. Thank you for all the leads you have brought to us, and we look forward to another 60 years of advertising with Surplus Record!”
President, Perfection Machinery
“As Continuous advertiser in Surplus Record since 1934 and Surplusrecord.com since it’s launch, we wish to thank and congratulate you on continued leadership in the advertising industry. Surplus Record’s quality and attention to Adams Machinery’s particular needs has been great. Thank you for your efforts. We look forward to many more years of working with you.”
Co-Owner, Adams Machinery
“As an auctioneer that sells equipment across many different industries and verticals, it is essential to target the right audience for each sale in order to maximize the return on the assets in the most cost-effective way. Surplus Record has the experience and knowledge across multiple industries, and they do the legwork for their customers, which make for a seamless planning process when booking email campaigns. The response and statistics reinforce this every time.”
Marketing Director, Capital Recovery Group
“Wigglesworth Machinery Company of Boston has been advertising in the Surplus Record since the 1930’s. Many things have changed over the years, but like our business, Surplus Record has found a way to adapt and succeed. Surplus Record is the most cost effective method of advertising. All of our inventory is listed with them and I don’t see that changing anytime soon.“
Owner, Wigglesworth Machinery
“Since 1973 I have been advertising in Surplus Record. Before the fax machine, before computers and the internet one thing remains true about the publication. The staff is so easy to work with and always give me more than expected. You are the leader for a reason. Keep it up! If you want to sell industrial equipment it should be listed in Surplus Record.”
Owner, Furnace Brokers Intl.
“I have used Surplus Record as a marketing tool since 1986 when I entered the business of buying and selling used machine tools. The book was a key marketing tool and provided many good leads from prospective buyers. Throughout the years from book to internet web site, targeted email campaigns, and their analytics, Surplus Record has been an extremely effective marketing platform for our company.”
Vice President, Prestige Equipment
“We have been using Surplus Record for years and are very happy with their performance. Jon Stephenson is extremely sharp on the metrics and analytics required for our machinery to reach a wide audience. We highly recommend them as a great source to advertise your machinery.”
President, Champion Machinery
Why You Should Sell Machinery on Surplus Record
- Exposure of your machinery & equipment to over 100,000 end users every month.
- When you sell something from Surplus Record, you pay $0 in commissions.
- Be a part of the largest community of used machinery & equipment dealers in the world since 1924.
- Sell your used inventory quick on Surplus Record. We don’t hide any of your contact information behind a paywall, end users can call you directly when looking at one of your listings.
- Exclusive access to our Wanteds which has amazing deals for used machinery & equipment for you to buy or sell to someone looking to buy every day.
- Attract more attention to your business with your logo and website on every listing on Surplus Record.
How Listing Your Machinery and Equipment Works
- We work with you to decide what to advertise on SR.
- You send us photos and descriptions.
- We scrape your website and set up automatic listings.
- Your listings will be on Surplus Record within 24 hours!