Advertising Opportunities

Surplus Record is so much more than just an online marketplace for your industrial machinery and equipment. We have developed additional opportunities and programs for our customer base that leverages both our industry knowledge as well as the vast amount of data we have built up over the years. Remember, we’ve been doing this since 1924. We know a thing or two about our industry.

“We’ve been connecting dealers and manufacturers for nearly a century, let us help you grow your business today.“

Jon Stephenson
SVP of Sales

Below you’ll find a list of some additional opportunities to assist you in reaching your customers. Let’s jump on a call and hear where you may need help and we’ll tailor a solution that works for you and within your budget. Call us. 312-372-9077.

Featured Auctions Banner Ads Book Display Ads Appraisers Freight Websites

Homepage ‘Featured Auctions’ Links

Increase brand recognition and promote your featured inventory, auction, or service on the Surplus Record homepage. There are 3 rotating positions available on a single or multi-week basis, which include a web page backlink. The qualified industrial traffic and impressions from Surplus Record’s marketplace provide incredible value for any equipment dealer!

Number of Weeks	Homepage Ad Rates
1	$350
2	$300
3-4*	$250

*Companies are limited to 4 consecutive weeks

Banner Ads

Each category in the Surplus Record database is available to advertisers on a first-come, first-served basis. The website will rotate multiple banner ads in one category depending on web traffic. For example, traffic in the Pipe Machinery section would only warrant 1 dealer’s banner ad; however, the traffic in the Air Compressor section is high enough to justify rotating 3 banner ads from 3 advertisers.

Active Surplus Record display advertisers will receive a 25% discount off the published rate.

Banner ads will be the standard 736 x 90 pixels and located at the top of the web page next to the category heading. If you do not have a banner ad or the resources to design one, Surplus Record will be pleased to quote the design work – usually a $100 one-time fee.

How to get Started

In order to start your banner ad campaign, we will need the following:

Category location(s) for your banner ad
Target URL where your banner ad will link
Artwork or banner ad image file

Number of Banner Ads	Rate per Banner Ad/per month*
1-5	$75.00
6-12	$65.00
13-25	$55.00

Example of Banner Ad on Top of a Category Page

Book Display Ads

Surplus Record has been sending out a catalog of equipment for sale every month since 1924! We have a loyal subscriber base of 140,000+ manufacturers in North America.

In 2023 we re-designed our catalog to be full color and a larger size to showcase our dealers’ equipment! Take advantage of getting your equipment or services seen by our subscribers every month!

Check out the example display ads below, and for exact requirements of sizes you can download our display ad sizing guide here.

Size	Cost*
Entry Level Ad: 1” Height	$155
Preferred Level Ad: 2” Height	$300
Preferred Plus Level Ad: 3.125” Height	$430
Premier Level Ad: 4.25”	$550

Appraisers

Are you an appraiser looking to expand your audience and market yourself? Join Surplus Record’s preferred appraisers group. Openings are limited to appraisers with an outstanding reputation and a long-standing history as an appraisal company.

Freight

Surplus Record has partnered with Unishippers to handle all your freight needs. Unishippers is your guide to FTL Freight Services industrial equipment and has been a trusted shipper in the industrial equipment industry for over 30 years. Get immediate quotes for any machine or industrial equipment you purchase from a Surplus Record dealer by contacting them through the link above.

Websites for Surplus Record Advertisers

Has your website kept up with the times? Is it an accurate reflection of your company and your brand? Does it display your current inventory?

Surplus Record has partnered with leading Chicago digital agency, ePageCity, to develop our new website. If they can do this for us, imagine what they can do for you. Contact us for more information and a referral.

Request More Information

What Happy Customers Are Saying

“In a fast-moving industry, full of constant changes, it is crucial to have vendor partners that are reliable and flexible. Surplus Record sets the standard for what I look for in a resource with their thorough and responsive approach. We use Surplus Record for all our auction sale events because their added reach brings value to every campaign.”

Laura Reid

Director of Marketing and Business Development, Rabin Worldwide

“Surplus Record has been a mainstay in our advertising efforts since founding our company in 2005. What matters most to us is the personal attention in handling our account and in handling our advertising efforts. Their knowledge of machine applications, target audience, and marketing success is unparalleled, and quite frankly – no one will treat you better.”

Troy Clark

President, Clark Machinery Sales

“Our company has been in the business of buying and selling used metalworking machinery for almost 50 years. As all companies like ours, we depend on the machine tool market being aware of our inventory. Our longtime experience with Surplus Record is that they do provide that marketing tool for us. We get quality inquiries from good potential customers which helps increase sales. And equally important to me is that if there is ever a problem or issue, they respond quickly and effectively in rectifying the situation.”

David Hodgkins

President, Piedmont Machinery

“Surplus Record has been ahead of the pack for decades now when it comes to using technology and the internet to better serve and market their clients and advertisers. As an ad agency owner, I’ve always appreciated that, since providing my clients with the best results is much easier with Surplus Record in my toolbox. Thank you SR!”

Michael Schwartz

Owner, MGS Graphics Group

“As a small business owner for the past 40 years, I have found that there is no better format for advertising electrical equipment that I have for sale than Surplus Record. I can remember many years ago, while making sales calls in paper mills throughout the southeast, that it was commonplace to see a paperback copy of the Surplus Record on many desks. Paperback or online now, Surplus Record was and still is the go to place for thousands of companies in search of industrial equipment. Advertising in Surplus Record is money well spent.”

Dallas Matthews

Owner, Dallas Matthews & Co.

“Hildebrand Machinery has been using Surplus Record as one of the corner stones of our advertising for many years. We have come to rely on them to keep our name in front of qualified machine tool buyers. Over the years, as business has changed, Surplus Record has stayed in the fore front with updated technology. Their staff has always been there to help us with special targeted ads to help us find the qualified buyers. I look forward to doing business with SR now and in the future.”

Dave Hildebrand

Vice President, Hildebrand Machine Company

“Let me begin by saying “the Surplus Record” is a national treasure. Over time, they have helped generate an unfathomable dollar amount of business for companies like ours and have helped forge countless business relationships, not only in the USA, but in the entire world. Our company benefits daily from our equipment listings in Surplus Record, and we know this because of the email and telephone requests that we get. Not only do we get the direct results, but also the indirect results from companies wanting to sell us equipment or searching for similar equipment like we advertise. So, if you do not advertise in “the Surplus Record ‘, you should join the club and reap the benefits.”

Richard Brewer

Sales Engineer, North Carolina Motors & Controls, Inc.

Surplus Record marketing is an excellent value and a great driver of qualified bidders to our auctions. Based on the results we get and the price we pay, it’s an easy decision to use Surplus Record to send an e-blast or rent a mailing list as part of our marketing plans.”

Joel Bersh

Managing Partner Aaron Industrial Solutions LLC

“I’ve been using Surplus Record for over 30 years, and they are my first place I go to when listing any machinery. I’ve sold hundreds of machines from leads that came from SR, and I can tell you without a doubt, they are the best leads out there!”

Don Lewis

Owner, Don Lewis Machinery & Equipment

“Our business has transitioned from a small local machinery dealer in the 1930s to a distributor of European machine tools covering all of North America. The Surplus Record has been with us every step of the way. We continue to find value in the Surplus Record to help us quickly find the best buyers for surplus machines. As both our businesses turn things over to the fourth generation of family management, I know Surplus Record will continue to be a valued partner.”

Greg Hoesly

President, Boschert USA

“Since our incorporation in 1971 we have advertised on a regular basis with Surplus Record with excellent results. Surplus Record has the PREMIER and highest quality database of end users that participate in my auctions, and I always use them for my marketing blasts before an auction. We also feel that the display and banner ads have worked very well for us in addition to our listings we run monthly to increase our brand visibility and sell machinery.”

Dennis Hoff

President of Hoff Machinery Incorporated

“Thank you Surplus Record for the record number of user inquiries that we have received from both your publication and web site. Kempler has been advertising with Surplus Record since 1962, and we have found it to be the most productive for generating new deals.”

Larry Kempler

Owner, Kempler Industries

“For many years, Federal Equipment has relied on Surplus Record to help boost sales. Their industry specific marketplace gives us the exposure that we need to promote our used equipment and stay competitive in our business.”

Ron Shuster

President, Federal Equipment

“As a marketing professional who relies heavily on data and performance metrics, I routinely depend on Surplus Record for targeted email marketing campaigns. We find that an audience specifically selected based on its machinery interests and needs, is paramount to achieving a highly engaged response and successful campaign. With each subsequent outreach effort, our team can see that in terms of time spent on website, buyer inquiries, brochure downloads, auction registrations and other engagement measures, Surplus Record consistently outperforms its competition.”

Ania Caprio

SVP of Marketing and Corporate Strategy, Integra Asset Solutions

“We have been advertising continuously in Surplus Record for more than 40 years. Surplus Record has always produced more inquiries than any other form of advertising we have used over the years. You have shown personal attention to our sales promotion activities which has been most appreciated. Thank you.”

Bryan Watt

President, Watt Equipment

“Our experience with listing on Surplus Record has been excellent. We have been advertising the Surplus Record for close to 60 years, and they have always helped us with any issues in a timely and professional manner. Thank you for all the leads you have brought to us, and we look forward to another 60 years of advertising with Surplus Record!”

Pat Angus

President, Perfection Machinery

“As Continuous advertiser in Surplus Record since 1934 and Surplusrecord.com since it’s launch, we wish to thank and congratulate you on continued leadership in the advertising industry. Surplus Record’s quality and attention to Adams Machinery’s particular needs has been great. Thank you for your efforts. We look forward to many more years of working with you.”

Mark Sonneborn

Co-Owner, Adams Machinery

“As an auctioneer that sells equipment across many different industries and verticals, it is essential to target the right audience for each sale in order to maximize the return on the assets in the most cost-effective way. Surplus Record has the experience and knowledge across multiple industries, and they do the legwork for their customers, which make for a seamless planning process when booking email campaigns. The response and statistics reinforce this every time.”