Machinery and Equipment Auctions

Surplus Record has the most comprehensive database of buyers and sellers in the industry and is the only major publication still sending out a catalog. We’re master database builders! And we’re also dedicated to keeping it current — after all, our investment into paper and postage has to pay off.

We have multiple ways to boost sales for your auctions, and all our solutions can be customized to fit your marketing needs.

I routinely depend on Surplus Record for
targeted email marketing campaigns.

Ania Caprio
Integra Asset Solutions

Email Marketing & Traditional Mail Campaigns

• Customize campaigns to individual auctions
• Customize lists based on SIC Code
  Target buyers & manufacturers in your machinery auctions category
• Customize lists based on geography
  National & International
  Within radius of sale location
  State-specific
• Customize lists based on company size
  Target small/medium/large companies
• Whitelisted & managed 100% in-house (real people making daily database updates)
• Database of 137,000+ end users
• ~98% penetration rate per e-blast
• We work with over 95% of all major industrial auctioneers & hundreds of dealers
• Lowest returned mail rate in the industry (<2%) since all recipients are SR subscribers
• Competitive rates! $100 per 1,000 emails ($0.10 per email)

Auction Listings

• While your auction is live (and leading up to it) we will take your individual auction lot listings (photos & details) and put them on this website to drum up attention and traffic.
• Set up is easy, and it’s a low, one-time payment for the month of your auction listings.
• Listings pop up in Surplus Record’s search results with a highlighted auction link, which directs traffic to your lot listing/catalog for bidding.

What Happy Customers Are Saying

“Since our incorporation in 1971 we have advertised on a regular basis with Surplus Record with excellent results. Surplus Record has the PREMIER and highest quality database of end users that participate in my auctions, and I always use them for my marketing blasts before an auction. We also feel that the display and banner ads have worked very well for us in addition to our listings we run monthly to increase our brand visibility and sell machinery.”

Dennis Hoff

President of Hoff Machinery Incorporated

“As an auctioneer that sells equipment across many different industries and verticals, it is essential to target the right audience for each sale in order to maximize the return on the assets in the most cost-effective way. Surplus Record has the experience and knowledge across multiple industries, and they do the legwork for their customers, which make for a seamless planning process when booking email campaigns. The response and statistics reinforce this every time.”

Marion Illouz

Marketing Director, Capital Recovery Group

“Surplus Record marketing is an excellent value and a great driver of qualified bidders to our auctions. Based on the results we get and the price we pay, it’s an easy decision to use Surplus Record to send an e-blast or rent a mailing list as part of our marketing plans.”

Joel Bersh

Managing Partner Aaron Industrial Solutions LLC

“Surplus Record has been ahead of the pack for decades now when it comes to using technology and the internet to better serve and market their clients and advertisers. As an ad agency owner, I’ve always appreciated that, since providing my clients with the best results is much easier with Surplus Record in my toolbox. Thank you SR!”

Michael Schwartz

Owner, MGS Graphics Group

“In a fast-moving industry, full of constant changes, it is crucial to have vendor partners that are reliable and flexible. Surplus Record sets the standard for what I look for in a resource with their thorough and responsive approach. We use Surplus Record for all our auction sale events because their added reach brings value to every campaign.”

Laura Reid

Director of Marketing and Business Development, Rabin Worldwide

“As a marketing professional who relies heavily on data and performance metrics, I routinely depend on Surplus Record for targeted email marketing campaigns. We find that an audience specifically selected based on its machinery interests and needs, is paramount to achieving a highly engaged response and successful campaign. With each subsequent outreach effort, our team can see that in terms of time spent on website, buyer inquiries, brochure downloads, auction registrations and other engagement measures, Surplus Record consistently outperforms its competition.”

Ania Caprio

SVP of Marketing and Corporate Strategy, Integra Asset Solutions