MAY YOUR SHADOW NEVER GROW LESS
- R. Maujer, editor-publisher of “Industry and Power”— a man who helped us launch SURPLUS RECORD 25 years ago—complimented us recently on what he termed “surviving the vicissitudes of business life for 25 years.” In his letter, he quoted Confucius who once said, “May your shadow never grow less.”
This old Chinese saying seems to go hand in hand with business survival.
In keeping his head above water during the past decade, the average small business man has had to dipsy-do like a Notre Dame halfback in a broken field. Every day he has faced compromise with government interference, taxes, and red tape that have baffled him, angered him, and all but driven him out of business.
At the same time, he has had to maintain the substantial advertising and public relations program which has kept his business alive. To paraphrase Confucius, he could never let the shadow of his business grow less. In fact, he has had to make every attempt to refocus it in larger perspective.
The business outlook for 1950 is favorable, but in order to make this prediction become fact, everyone must get in there and pitch!
This holds true in both production and sales—shoestrings and steam shovels. Further, the sure way to participate in a prosperous 1950 is to anchor sales and production ideas to an adequate plan to make the end-product widely known.
In merchandising for 1950, remember Confucius and “Never let your shadow grow less!”