Pointing out the advantages of our American way of life over all other economic, political and social systems always has given us a keen sense of pleasure. We do it frequently on this page because it’s really something to brag about.
It’s also something to hold on to—tight!
For that reason we don’t think that this kind of promotion can be overemphasized, particularly in these days of turbulence.
We were gratified to receive the encouragement contained in a recent address of Charles E. Wilson, president of General Electric. Mr. Wilson, speaking before a recent meeting of the Advertising Council’s Business Paper Advisory Committee in New York, said, “The need for help from the business press in selling ideas is even greater today than it was during the war.
“This American way of ours must be sold through the combined efforts of industry, advertising and media, and the business press can be of inestimable help in influencing individuals to get behind this job,” Mr. Wilson continued.
“There were many instances during the war where the business press did jobs that no one else could accomplish and we will be ever grateful for that contribution. Today, however, the need for unity is greater than ever and the efforts of business paper publishers will greatly aid in bringing this unity to the people when they need it most.
“Whether it is peace or war, it seems to me that the business press of this country performs an invaluable function. The business press, I believe, has a special mission in selling the American economic system. I don’t know of any other agency that can do this job and I am sure the dividends will be tremendous.
“People take very seriously what they read in the business press and their part in selling the American system will help spur industry on to do its part in making our country a better country and a better place in which to live,” Mr. Wilson stated.
We are proud of our record of constant plugging away at this subject. We will continue to give “this American way of ours” all the help we know how to give, because when we serve its cause, we are serving every last one of our readers.
