Like everyone else we are occasionally overcome with a glow of appreciation for some unusual service rendered. This prompts the thought of writing a letter of expression. Being a procrastinator and thinking we are busy are a couple of the reasons why these things are often left undone.
We were jolted out of our lethargy by a letter from one of our advertisers, which was written on Christmas Day. Santa Claus was pretty good to us this year but we don’t know of anything that was appreciated more than the few lines penned by this individual who on occasions had previously voiced his esteem for this publication. Here is his letter—
You have made this a banner year for us by our double page advertisement in SURPLUS RECORD and our business is going ahead by leaps and bounds—so much so that we have found it necessary to increase our plant space by 50%. We cannot let this day pass without saying thanks to you and wishing you a happy and prosperous New Year.
This may sound a bit like tooting our own horn but this letter is not quoted with the idea of boasting. Encouragement of this kind is good for the soul and makes one feel a bit ashamed for not doing likewise whenever the occasion warrants.
If we don’t make any other resolution for 1938 than to express in writing our appreciation to those who have benefited us, we are making this our number one resolution. So, by way of following through, we would like to go on record as thanking all those advertisers, readers, assistants, printers, mailmen, et al, who have helped to make the year of 1937 the best in the history of this publication.
May your 1938 be prosperous! Our main ambition is to make it possible for SURPLUS RECORD to render an even better service during this new year.