The Advertising Council, founded six years ago, is a private, non-profit non-partisan organization supported and operated by advertisers, advertising agencies and media for the purpose of utilizing advertising in the solution of national problems.
One of the most important projects sponsored by this Council is the present nation-wide campaign to bring to the American people a better understanding of the soundness of our system of free economy.
This current educational campaign is the result of more than two years’ research by far-sighted American businessmen who compose the Council.
We all know that our form of government and economy has enabled us to become the greatest nation on earth. We all know, also, that the responsibility for maintaining this system rests with every one of us. Because of its role in our economic life, however, that segment of our population known as “management” must carry the ball by supporting wholeheartedly this excellent campaign based on the platform reproduced below:
- Freedom of the individual to work in the callings and localities of his choice.
- Freedom of the individual to contract about his affairs.
- Freedom of the individual owner of property to start and manage an enterprise, to invent and profit, to invest, to buy and sell in a free market—insofar as this freedom does not conflict with the public interest.
- Freedom of the individual to speak, to inquire, and to discuss.
- Protection for the individual—by public or private means—against the basic hazards of existence over which he may have no control.
- Government action in economic affairs when necessary to ensure national security or to undertake socially desirable projects when private interests prove inadequate to conduct them.
- Freest possible competition consistent with the public welfare.
- Free collective bargaining—the right of labor to organize and to bargain collectively with employers.
- Expanding productivity as a national necessity. American experience has proved that it is in the long-run interest of all:
- to pay labor progressively higher wages in relation to prices;
- to do this by progressively increasing productivity per manhour through the application of constantly greater mechanization, power, efficiency and skill in the processes of production and distribution; and
- to reduce hours of labor and improve real income while increasing the volume of production and distribution.
- Increased recognition of human values as a prerequisite to better living.