Welcome to Momentum North America, formerly Spartan Precision Machinery
The founders of Momentum Machine Tool Company established the business in 2014 to purposefully address three critical, marketplace shortcomings routinely endured by vertical turning lathe (VTL) customers:
â¢ 1) Lack of heavy duty products. Very few VTLs are today built to the standards taken for granted by the users of decades-old Bullards. Most are instead lightly constructed. Moreover, the few that are adequately built tend to be very overpriced.
â¢ 2) Absence of customization. Typical of an underserved market, the handful of VTL suppliers have little stomach for tailoring machines or projects to customer needs. They quote high prices or lead times for options, or just decline to offer them. That does a disservice to customers, because VTL applications vary greatly, and thus so do optimal machine configurations.
â¢ 3) Poor support. Most VTL's are sold by their builder first to an unrelated importer, then to a small distributor, and then to a customer. Passage through many hands diminishes support accountability, knowledge, and responsiveness. As one example, customers commonly wait for weeks for the mere identification, let alone the receipt, of required repair parts. In the meantime, their machine is not cutting.
Our founders owned related businesses having many customers who routinely required new, CNC VTL's. Jack Butts had started AmTTech in 1993 and grown this Texas-based distributor of diverse machine tools to be a leading sales and service provider in the state. And brothers Bill and Tim O'Connell are the second-generation owners of O'Connell Machinery, of Buffalo. Since 1951, O'Connell has been a national rebuilder of Bullard and other manual VTLs. Both companies earned outstanding reputations and loyal patronage. That said, their customers who were also seeking new, CNC VTL's tended to express disappointment about by what the marketplace offered. The largest machine tool builders have underinvested in this market segment. Smaller builders instead became predominate. And the three shortcomings above became prevalent. Jack, Bill, and Tim resolved to do better for their customers.
THE EUREKA MOMENT
The partners spent many years evaluating VTLs, and that process eventually led them to identify, test, and confirm a line VTLs built to the heavy duty standard that they had sought. This product line was produced by Eureka, a manufacturer in Taichung, Taiwan, the area which makes about half of the world's VTLs. AmTTech's test customers quickly fell in love with the machines. One purchased two units in 2012 and today owns eight. This particular shop's machines have since run 24/7, under very demanding conditions, with less than 2% downtime.
While the founders had confirmed the ideal product, their initial business model - a simple importation agreement - replicated and preserved some flaws of the VTL market at large as described above. The companies coordinated loosely. The factory was very far removed from the U.S. users and their needs, engendering a focus on efficiencies within the four walls instead of customer empathy. Also, the U.S. partners, arms-length importers not forever married to the factory, found it hard to commit to long-term value creation fully. The founders had found a great product, but not the customization and support capability they sought.
They spent many years evaluating VTLs, and that process eventually led them to identify, test, and confirm a line VTLs built to the heavy duty standard that they had sought. This product line was produced by Eureka, a manufacturer in Taichung, Taiwan, the area which makes about half of the world's VTLs. AmTTech's test customers quickly fell in love with the machines. One purchased with two units in 2012 and today owns eight of them. This particular shop's machines have since run 24/7, under very demanding conditions, with less than 2% downtime.
MOMENTUM IS BORN
The ultimate solution arrived in early 2014, when Jack, Bill, and Tim bought Eureka and renamed it the Momentum Machine Tool Company. At first, they formed a U.S. sister company, named Spartan Precision Machinery, to handle importation. But even an affiliated company strayed too far from the idea of a seamless, vertically integrated firm. So today, there is just one company. The Momentum Machine Tool Company uniquely engineers and builds its VTLs and directly supports its North American distributors. There are no organizational barriers between our own factory floor and our customers' floors. We can execute without compromise.
As a result, all Momentum's VTLs and other products come wrapped in these unique, value-enhancing characteristics:
â¢ 1) Heavy Duty: The MVL has the power and rigidity to out-produce the others, and the toughness proved to outlast them. Contact us for a video that illustrates the stark differences between the MVL and more lightly built machines.
â¢ 2) Presented customized: We take a consultative, yes-is-the-answer approach, and make or customize in the factory we own. Contact us for some examples.
â¢ 3) Well-supported: We are one integrated support organization, from our U.S. head office to our factory, and backed by the most significant dealer service in the industry. Contact us for our dealer network.